Lively and Energetic - Launch of Swadeshi Mandi 2020

 As shared in the previous blog, here`s another one. We had a great launch event of ‘Swadeshi-mandi 2020’.

On the occasion of 74^th Independence day, #MandiSir had arranged 2 webinars and it was pleasure listening to both prominent personalities in their respective areas.

•  Shri Abhay Jere, who is the Chief Innovation Officer, Ministry of Education, GOI
•  Ms Apeksha Haldia who is the Founder Zyka Ka Tadka, Alumni of NITIE, Mumbai

We thank Shri. Abhay Jere, sir for his valuable time and sharing his insights with us.

Jere sir emphasized that we being nation of 1.3 billion people, we do not actually lack ideas but the right approach. We only need a few of them to start a successful company. We also need to focus more on R&D in the country.

He advocated the Prime Minister’s vision of Atmanirbhar Bharat, saying that we should become self reliant. It was the local products that helped us tide over the disruptions in the supply chains during the lock down. It was the local Kirana shops that kept delivering while the big giants failed to fulfill their orders, is evidence enough that in the race of development we should not leave local behind.

Being students and upcoming managers he advised us to be more vigilant, visionary and look at  the things in innovative way.

I would definitely like to quote honorable Mahatma Gandhi  here,

I would say that if the village perishes India will perish too. India will be no more India. Her own mission in the world will get lost. The revival of the village is possible only when it is no more exploited. Industrialization on a mass scale will necessarily lead to passive or active exploitation of the villagers as the problems of competition and marketing come in. Therefore we have to concentrate on the village being self-contained, manufacturing mainly for use. Provided this character of the village industry is maintained, there would be no objection to villagers using even the modern machines and tools that they can make and can afford to use. Only they should not be used as a means of exploitation of others.

- M. K. Gandhi

 Therefore we should promote the use of local products. We should become more Vocal for Local. products. This will be a great boost to our artisans and small business owners. Our PM Modi's call for being #VocalForLocal is a call in the right direction. Along with that, with bigger vision we canlook  into and create even more opportunities.

We would need to show more entrepreneurship to achieve the target of 5 trillion dollar economy. India has a great business potential. We should use our young demography and catch hold of the opportunity while it lasts. It could really propel us to great economic growth.

Instead of being Job Seekers, we should become Job givers. This would boost our economy on one hand and will solve our unemployment problem on the other hand. For this we need to invest more on our physical and educational infrastructure.

***

Coming to ‘Zayeka ka Tadka’ fame Ms. Apeksha Haldia, it was very much energetic, lively and inspirational talk.

A LIVE Cooking Website which hosts cooking shows with moms. It is the only platform in this niche and is becoming very popular. It was started by Apeksha who is our super senior and her mother. This example shows us that nothing is impossible. All we need to do is to come up with an innovative idea and stick to it. Really inspiring story of Mother –Daughter duo setting an example

She earlier joined the prestigious company P&G, but later realized that having a start-up was her dream. So she quit that job to start this cooking platform.

A lot of entrepreneurship endeavors take place on campus. We even have a dedicated e-cell for it.

She described to us how idea can be generated. We just have to look around us, and think about what things can we change and improve. Observe-Plan-Act

We have seen countless examples where due to the Covid pandemic, the supply chains got disrupted. People took advantage of this and set up services to cater to the local demand. These people showed that an innovator’s mindset is very essential during the time of crisis.

She also emphasized that we should never stop dreaming. It was her dream to become an IPL manager. To a normal person it would seem a very far-fetched dream. But it needs courage to dream that big.

For her efforts, #MandiSir even called out that her mother is nothing less than a professor because she has taught and led countless persons. Being a housewife did not hold her back in any sense. She is a true example of women empowerment. She was constantly supported by her mother in all her endeavors. Her mother had once addressed a large crowd without any preparation just because she was interested and confident in what she was good at - cooking. This incident inspired the channel and rest is the history.

You can check out –

Facebook Page:
https://www.facebook.com/Zaykakatadka 
https://www.facebook.com/5minutevegrecipes/
You Tube Channel: https://www.youtube.com/c/ZaykakaTadka
Instagram : https://www.instagram.com/zaykakatadka/
Email: apeksha@zaykakatadka.com

***

Our Swadeshi Mandi initiative is also geared to achieve that goal.

Various government efforts like the NEP 2020, setting up entrepreneurship cells throughout the country, Skill India mission are a step in the right direction.

The main take from both sessions is -how entrepreneurship is the new trend and how everyone should contribute towards making India more Atmanirbhar. Glad to have started even if with baby steps for now.

Thank you.

Feel free to post feedback:) 

#MiG #NITIE #SwadeshiMandi #India #AtmanirbharBharat