New Voyage: Vocal For Local -Through MAHAMANDI 2020!

Happy Independence Day 2020 !

With new normal on it`s way, it`s time to change our attitude,we celebrate and show our patriotism.

And thus, with pride I say I am engaged in a noble cause, Vocal For Local. campaign as part of our learning MBA lessons ! We are exactly on the lines of PMs vision !

Swadeshi Mandi Campaign - Launching today..............................

Greetings from Marketing Interest Group (MiG) of National Institute of Industrial Engineering (NITIE), Mumbai.

MAHAMANDI 2020, a trademark event of NITIE spearheaded by Team MIG (Marketing Interest Group), which serves as a unique platform for students to conceptualize and implement marketing strategies to contribute towards the society. At Mahamandi we host several activities to proliferate the socio-economic aspects of business by propagating handcraft toys and stationery made by underprivileged children. It gives the students a practical perspective of learning by selling in open markets. It also provides them an opportunity to apply the theory of consumer behavior and bring in all the management gyan to empower the lives of destitute children. Our mantra is “Socho Becho Seekho”.

Due to the unprecedented COVID pandemic things have definitely changed. On a national level, the pandemic had halted supply and value chains abruptly, bringing global production levels to a standstill. In an atmosphere of breeding uncertainty, small local businesses need more support than ever before, being one of the primary shock-bearers due to the pandemic.

In our own Honorable PM’s words,

“Local is not only necessity but also our responsibility. Time has taught us the importance of local and we have to live by this principle…..Every Indian should be vocal of local. Not only to buy local products but we also to promote them proudly”

Theme for this year - Swadeshi Mandi.

As a part of this event here`s our heartfelt contribution in this required 'Vocal for Local' - We are promoting the local cuisine and one of the delicacies 'Zunka-Bhakri' right from the AMRAVATI, MAHARSHTRA in the area known as 'Varhad'.....